This week a company I really admire sold/partnered with Timberland, leaving behind their independence which they held so dear to partner to get bigger.
The way Howies have communicated with their customers over the last 10 years has been nothing less than sheer brilliance they understand who there customers are and how to envision them to dream of a better world.
Even their statement about partnering was threaded with a certain Howies charm.
I will be fascinated to see how the brand grows and develops over the next few years.
You can find out more about Howies by visiting: http://www.howies.co.uk/page.php?xPage=posting.html&id=557
The way Howies have communicated with their customers over the last 10 years has been nothing less than sheer brilliance they understand who there customers are and how to envision them to dream of a better world.
Even their statement about partnering was threaded with a certain Howies charm.
I will be fascinated to see how the brand grows and develops over the next few years.
You can find out more about Howies by visiting: http://www.howies.co.uk/page.php?xPage=posting.html&id=557
