Tescos announced yesterday that it would be incentivising customers to re-use their carry bags by offering one club card point per re-used carry bag.
Many people are cynical towards Tesco and think this is a very small gesture, but listening to Sir Terry Leahy Tesco Chief Executive explain that incentives do change customer behaviour and surely if they reduce environmental impact then why not I can’t help but agree.
The first major retailer to really get smart about re-use of packaging and their environmental impact I believe will be the one who will be the leader in the years to come.
One fascinating company who are on the rise in UK are http://www.wholefoodsmarket.com/ a US based Founded in 1980 as one small store in Austin, Texas, Whole Foods Market® they are now the world's leading retailer of natural and organic foods, with 184 stores in North America and the United Kingdom. To date Whole Foods Market remains uniquely mission driven: they are highly selective about what they sell, dedicated to stringent Quality Standards, and committed to sustainable agriculture.
They are a brand to watch in UK retailing.
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